Moorpark College 50th Anniversary

Moorpark College 50th Anniversary

The Moorpark College Foundation

Contact: The Moorpark College Foundation

Telephone: (805) 553-4761

Email: mcfoundationasst@vcccd.edu

 

For Immediate Release

Moorpark College is celebrating its 50th Anniversary on August 26th, 2017.

Celebrate as Moorpark College turns 50! Join the Moorpark College Foundation as they host the Moorpark College Golden Gala, Celebrating 50 Years of Student Success on Saturday, August 26th, 2017 at the Ronald Reagan Presidential Library’s Air Force One Pavilion in Simi Valley, CA.

Enjoy an evening of music provided by college musicians, a live and silent auction, Hall of Fame presentation, dinner and dancing. The event will start at 5:30pm, and end at 10:30pm. The keynote speaker for the event is Wade Goodwyn of NPR. Tickets are $150 per-person, and are available for purchase at www.MoorparkCollege.edu/Foundation.

Sponsorship packages are available for businesses of all sizes!

With a “students first” philosophy, Moorpark College empowers its diverse community of learners to complete their goals for academic transfer, basic skills, and career technical education. Moorpark College integrates instruction and student services, collaborates with industry and educational partners, and promotes a global perspective.

Moorpark College offers 1,500 classes a semester in 70 disciplines, including lower division preparation in a wide variety of transfer majors for the Baccalaureate degree and programs which lead to Associate degrees and Certificates of Achievement.

A percentage of the proceeds are going to fund the Moorpark College Promise campaign. 

Contact the Moorpark College Foundation at (805) 553-4761 or mcfoundationasst@vcccd.edu for more information.

Small Businesses And Google AdWords

Small Businesses And Google AdWords

Gone are the days where the only way to advertise your business effectively was through expensive television or radio ads. The internet has opened the floodgates of advertisement, making way for literally hundreds of different advertising outlets. In the past, small businesses didn’t have much hope of creating effective advertising campaigns, but today businesses of all sizes can see success through their online marketing efforts. One of the most effective tools for online marketing is Google AdWords. Google AdWords is different from other traditional forms of advertising, and it has the potential to be much more effective. You’re In Control, So Start Small.

Google AdWords allows you to be completely in control of your advertising budget. You don’t have to spend a ton of money right off the bat to see success. Start small, and grow your budget accordingly. Google AdWords functions through Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC). This means that you only have to pay when someone clicks on your ad. Essentially, you tell Google how much you’re willing to pay for someone to click on your ad, and then you set a daily budget limit. For example, if you have a daily budget of 10 dollars at 50 cents per click, you can yield up to 20 clicks that day.

This method allows you to start small, and fine tune your advertising budget and your audience increases. Most small businesses aim for an ad budget between 3 to 5 percent of their total annual earnings. Soon you’ll be turning those clicks into customers.

Target Your Local Audience

Google AdWords allows you to target a specific area. You can change the radius of your advertisements, so that they will be shown to people within a 10-mile radius, or more. Whatever size radius you decide. In addition to targeting certain locations, you can also target specific time slots. If your target audience is college students, your prime-time slot might be later in the night than if you were targeting full-time working professionals. Take these things into account and plan your advertising windows accordingly. Test what works best for you by paying close attention to engagement rates at certain times or certain locations. Soon you’ll be able to lock in the most effective windows for your advertisements, and expand from there. Once you know the best time and place to put your advertisements, increase your budget as you continue to learn what works most effectively.

The More Success You Have, The More You Should Advertise

Once you start seeing your advertising campaign yielding positive results, you should increase your spending. Calculate the cost of success. Say for example you own a hat shop. If you yield 1000 clicks per month on your advertisements, and you also sell around 100 hats per month, you know that for every 10 people that clicked on your ads, one purchased a hat. Not everyone is selling physical items, and so this analogy may not directly apply to your business. However, the idea is to modify your budget accordingly. If you feel that you’re seeing tangible results from Google Adwords at this point, consider increasing your advertising budget.

Monitor Your Advertising

Once again, you are in complete control of your Google AdWords account. You can make any changes you feel necessary at any time you want, so take advantage of that! Part of monitoring your Google AdWords account means paying attention to your SEO. AdWords allows you to input keywords that you feel your target audience may search for when looking for a product or service that your business offers. Give a lot of thought to this, and ask others around you what they would search when looking for what you offer. Take their thoughts into account when adding keywords to your ads. No two people use Google search in the exact same way, and the words that they use to find your product or service may differ from what you would normally search. Essentially you want to anticipate what your potential customers would search for.

Hopefully these quick tips will help you take your small business to the next level in the world of online marketing!

Featured Business: Luminary Photo

Featured Business: Luminary Photo

Dave Alton is the photographer and owner of Luminary Photo, a business that provides professional photography for special occasions. Luminary Photo is a family business run by Dave and Jodi. Dave started doing photography in his high school years, and people loved his work so much that they eventually started asking him to photograph weddings. This is what led Dave to open Luminary Photo in 2005. For more than 10 years, Luminary Photo has been helping families capture their very first moments together.

Dave’s passion is documenting and memorializing the tender moments that families have in the beginning. Weddings can be stressful, but Luminary Photo cuts past the stress to highlight the moments that matter. While Luminary Photo predominantly does wedding photography, they also do a lot of people photography in general. From headshots, to environmental portraits, to personalized stock photography, Dave at Luminary Photo can shoot it for you.

Luminary Photo is about understanding their clients. In Dave’s words, “Rather than worrying about creating all the right poses, getting good images comes from who I understand you to be. The connection with people is what creates great pictures.” At Luminary Photo, they find the balance between the vision of the client and the artist, to provide a product that is exceptional. This philosophy is best summed up in their slogan, Photos Today, Memories Forever.

Dave started Luminary Photo on the premise that nobody should have to spend $15,000 on wedding photography alone. Luminary Photo provides reasonable prices to all of their customers. To learn more information about them, visit their website at www.luminaryphoto.com.

Scott Juceam

Scott Juceam

Scott Juceam is a Southern California businessman and a leading advocate for the prevention of Shaken Baby Syndrome (also known as abusive head trauma). Scott has dedicated a large portion of his life to spreading awareness about Shaken Baby Syndrome, so that the risks it poses can be minimized. The syndrome occurs when a child or infant is shaken to the point of sustained physical harm, and in the most extreme cases, death. Oftentimes this type of abuse is carried out by trusted caregivers or family members.

In addition to his dedication to the prevention of abusive head trauma, Scott Juceam is also outspoken about ensuring that Shaken Baby Syndrome is correctly identified in the court system. In recent years, there have been several cases of false “expert” witnesses who have taken the stand in courtrooms, and stated in testimonies that Shaken Baby Syndrome is not real. These testimonies have allowed potentially guilty people to get off freely, and contradict the majority of the scientific community’s opinion on the matter. Juceam has played a key role in promoting justice in these cases involving abusive head trauma.

Scott’s passionate advocacy stems from his personal experience in the matter. In May of 2006, Juceam’s infant daughter went unconscious while under the care of a nanny. The nanny reported shaking the baby in order to wake her, but sadly, the child passed away in the hospital shortly after. The nanny spent two years in custody for charges of murder and child abuse and the case eventually went to trial, where the jury ruled 10-2 in favor of guilty. However, in the re-trial, a medical “expert” was brought in that claimed Juceam’s child had existing brain damage, which was the reason for the child’s passing. This testimony allowed the nanny to walk free. This experience is what led Scott to dedicate his life to preventing Shaken Baby Syndrome, and to fight for justice in cases involving Shaken Baby Syndrome.

With more cases involving Shaken Baby Syndrome showing up every month, and with more doctors denying the existence of the syndrome, it has never been more important for thorough vetting of “experts” who testify in court. Scott Juceam is active in promoting the thorough vetting process of court “experts” so that everyone involved can be assured that the testimony provided is backed by sound science.

Writer Junkie

Writer Junkie

At Writer Junkie, “We Write So You Don’t Have To.” From articles, newsletters, press releases, social media account management and more, we do it all! No matter what business you’re in, Writer Junkie can write what you need. We work with Fortune 600 companies, doctors, real estate agents, and small business owners.

Never has it been more pertinent for businesses to be produce quality content, and we at Writer Junkie specialize in just that. By understanding and embracing the vision of our clients, we produce content that accurately represents each business we work with.

Here’s a quick look at some of our clients (past and present), and the work that we have done for them:

Interim HealthCare

Interim HealthCare is a company that has been around for over 50 years, providing home care and hospice support for elderly patients across the United States. Interim wanted to reach their audience through social media to keep them informed on the latest news and trends. We at Writer Junkie adopted their vision, and turned their Facebook page into a hub of relevant information– aggregated from all across the web. The content we posted allowed people who require home care (and family members of these people) to connect with the company caring for them.

Healing Agents International

Healing Agents is a non-profit organization that focuses on providing people with the tools and information they need to fight cancer. Led by Dr. Angie Welikala, Healing Agents asked Writer Junkie to create monthly newsletters to send out to all of Healing Agent’s followers. The newsletters we create for Healing Agents highlight recent developments in the organization, and provide quick reads that will benefit anyone fighting cancer, or know someone who is.

Carrie Kelleher Real Estate Agent

Carrie is a Ventura County based real estate agent who was interested in redesigning her website, and she asked if Writer Junkie could create the content for it. We accepted, and together we created a beautiful website. We also maintained the blog for the website, providing her with updated and well-written information. The purpose of the blog was to increase the website’s Search Engine Optimization (SEO), ensuring that it was on the first page of Google searches related to it.

In addition to these services that we offer larger clients, Writer Junkie also specializes in writing resumes for individuals. We’re even offering a special right now where you can get a professional resume created for just $65.00!

Writer Junkie is the leading writing service in Southern California. We can reach your target audience through social media, increase your Search Engine Optimization (SEO), keep your audience updated through newsletters, and write just about anything you need. Visit our website at www.writerjunkie.com, or call us at (805) 587-7966 for more information.

We Write So You Don’t Have To!

Featured Business: Your B2B Team

Featured Business: Your B2B Team

This week for our featured business, we’re going to be focusing on Your B2B Team. This organization focuses on empowering and enabling small and medium-sized businesses to strengthen performance, and increase profitability by providing a comprehensive suite of strategic products and services. “What does that mean?”you may ask. What Your B2B Team does is give small businesses access to resources that larger companies would typically have in house. Your B2B Team provides small businesses with the tools they need in order to achieve success, and grow. By providing you with industry leading tools and services, you can get back to focusing on what matters– your business. Running a business takes a lot, and Your B2B Team is there to help you with just that. With Your B2B Team at your side, you as a business owner will be able to focus on the aspects of your business you have a passion for.  Your B2B Team can help you with a number of aspects of your business.

Let’s go over just a few of them:

Marketing

Knowing your audience is one of the best ways to know how to point your business in the right direction. Your B2B Team has on-staff professionals who can help you better understand, and reach your target audience.

Technology

While most large companies have dedicated IT departments, for small businesses, this usually isn’t a direct necessity most of the time. However, when you’re experiencing technical difficulties in the office, productivity is halted for everyone involved. Your B2B Team can help you tackle these difficult situations when they occur, and help to prevent them altogether.

Financial Services

Keeping all your own books and records is incredibly meticulous and time consuming, and as the owner of a business, your time is extremely valuable. Your B2B Team takes the stress out of the equation, and builds you a team of professional and trustworthy bookkeepers, CPA’s, and tax accountants to handle your finances.

Legal Services

In the past two years, nearly 60% of small businesses in the US have experienced some sort of legal issue. Having to deal with the legal system while trying to maintain and grow your business can be tiresome, which is why Your B2B Team handles it for you. 

Risk Management

Data loss and data breaches, law suits, and on-the-job injuries are all liabilities that your business faces on a daily basis. Creating a system and infrastructure that minimizes these risks is not only valuable for your business, but essential.

The health assessment of a business is crucial and Your B2B Team provides objective analyses to help business owners take the next steps toward greater success.

If you’re a business owner, and looking for a way to get back to focusing on growing your business, let Your B2B Team help you! Your B2B Team can help free up your time, and handle any aspect of your business that you need!

To learn more about Your B2B Team and get involved, come out to our monthly “Lunch & Learn Event!” For specific details, click here. Lunch and Learn is the best place to talk to Your B2B Team directly and start improving your business!